Last weekend i had the pleasure of attending the launch of WOJOOH brands new make up line called – Wow by Wojooh. The event was held at the glorious Nawaara restaurant in JW Marriot Marquis in Dubai. Featuring a lovely pink theme the venue had everything from the lighting, decor, furniture and the host itself decked in a lovely shade of crimson pink. Beauty experts were present throughout the venue offering visitors some great beauty tips and hacks and various make-up techniques on application of foundation, lip color, eye-shadow and more.
The line Wow by Wojooh, is the result of the beauty brand’s 17 years in this market. It has been developed to meet demand from an increasingly sophisticated and makeup savvy consumer base. It will consist of a total of 140 products and shades ranging from heat-proof foundation to extreme wear lip lacquer.
What makes Wow by Wojooh different from the rest?
Wow by Wojooh combines European makeup know how with regional expertise and creativity. It is made in Europe but inspired by the demands of the region, keeping the Middle Eastern consumer at the very center of its creation.
The heat and the humidity demand strong, long lasting ingredients along with high concentrations of pigmentation that provide great coverage. Wow by Wojooh has all that and more. Wojooh is famous for its expertise and its friendly, connected approach. The launch of Wow by Wojooh will be accompanied by on-line makeup tutorials, videos and in-store expert advice. The brand is with its customers every step of the way!
Beautylicious WOJOOH Goodies in my Box!
The best thing about Wojooh products is that these products can multi-task! My Wojooh goodness box contained the following awesome-sauce products!
1) COLOR GLAMOUR – Highly Pigmented Eye Shadow Palette
Color Glamour palettes come in 3 essential combinations with velvety, pearly, metallic and sparkling shades. Full of minerals and easy to blend for an immediate color payoff, silky to the touch and oh so addictive, you won’t be able to put that palette down! The color intensity on the palette is exactly what you can expect to see on your lids. The combinations are endless for a sultry smokey, summery sun-kissed or a dashing diva look.
2) Master Blender – All in One Complexion Unifier (My Fav!)
I have been on the look out for the perfect foundation sponge for the longest time and now I finally have it. This sponge is best used to precisely dab foundation or concealer into those hard to reach zones (corner of the eyes, nose crease, etc) It can also be used to evenly blend and layer liquid facial products, AND its PINK! what more can a girl ask for ? 🙂
3) LASH IT ALL – Volume, Length, Curl
Lash It All is the only true all-in-one mascara with a smudge free formula and a clump-free guard system. Pamper your lashes with its unique silicon conical brush for easy and precise application. Surprise: the super-intense black mascara smells like beautiful magnolias!
Delivering volume, length AND curl, lashes are all thicker, all multiplied, and all darker!
4) COLOR RITUAL – Breathe-in Nail Polish
Color Ritual – Breathe-in Nail Polish is uniquely formulated to allow water and air to pass through, permitting nails to breathe. Painting just got easier with a precision brush while discoloration and yellowing got the boot thanks to a UV filter in the formula. Besides 28 pearly, metallic and sparkling shades, you’ll find 2 anti-chip top coats: for a classic glossy finish or for that edgy matte look.
5) LIPSTUCK – Extreme Wear Lip Lacquer
Lipstuck is an extreme lip lacquer formulated to have its array of intense matte colors last and last. The smooth texture is enriched with natural minerals. Water resistant and non-transferable, it holds on tight, so don’t you worry about leaving a trace behind! Guaranteeing you that eternal lip color, light catching and comfortable in texture, this lip lacquer is so supple that it shapes and hugs your lips perfectly for a voluptuous smooch. There’s more good news: unlike many lip stains, Lipstuck will keep your lips hydrated.
Wojooh, formerly known as Faces, is the Middle East preferred beauty retailer having over 70 stores across 10 countries in the region. Wojooh is the Middle East reference, sharing your love of beauty. The new make-up truly is as amazing as it looks in the images. The application is flawless and lasts upto 10 hours, definitely recommend it.
Thank you so much for having me there team Wojooh! It was one amazing night! Check out some snaps from the launch…
Until next time then lovelies ! xx